Anna led all visual and brand initiatives at Nature Folk Wellness, crafting a cohesive and highly recognizable identity that stood out in a saturated wellness landscape. She specialized in shaping a brand that resonated deeply with the local community, combining strategic clarity with a distinctive visual voice.

Her work encompassed the full creative process—from concept through execution—across signage, packaging, print collateral, digital platforms, and campaign direction. In 2022, when Nature Folk expanded into a larger flagship space, Anna directed a strategic visual refresh that allowed the brand to scale thoughtfully while maintaining its core values and original vision, reinforcing a strong, lasting presence in a competitive market.