Anna Tremblay co-founded Nature Folk in 2019 and exited the company in 2025 after five years as its Creative Director. During her tenure, Anna led all visual and brand initiatives, shaping a cohesive and highly recognizable identity that resonated deeply with the local community. Her role extended beyond design—she was instrumental in building a distinctive brand culture that cultivated loyalty, visibility, and a strong sense of place.

One of Anna’s most significant accomplishments was building a clear, cohesive, and lasting brand presence within a highly competitive wellness market. She led the creative process from concept to execution, overseeing all facets of the visual identity, including signage, packaging, print collateral, digital platforms, and campaign direction. In 2022, as Nature Folk expanded into a larger flagship space, Anna guided a strategic visual refresh that allowed the brand to scale thoughtfully while remaining grounded in its core values and original vision.